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our blue-based purple formula effectively tones down brassiness
Versatile Styling: From sleek
Color Safe: Preserve the vibrancy of your color-treated hair with this specially formulated shampoo
salon-quality color
Formulated with Pro-Thick Technology
Dia Color 5.18/5BM Light Brown Blue Mocha body cleanser our blue-based purple formula effectivelyL'Oreal Dia Color 5. 18 5BM Light Brown Blue Mocha Dia color is an alkaline demi permanent gloss color with no ammonia. The portfolio includes 100% true to tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.