Unlike many other social engagements, weddings can often come with a specific set of guidelines and requests from the happy couple, but a lot of these have changed and evolved over time
This started as a campaign on Instagram in August 2015 where women over 30 wore everything on a journalists list of inappropriate items for 30+ women (including leopard print, short dresses and oversized sunglasses
Finished with a sweetheart neckline, padded bra cups, and removable/adjustable shoulder straps, this dress is a timeless choice for formal events
Big Belts When there's a random outfit that absolutely does not need a belt, you know what we did in the '00s
A quick wholesale assortment view How I keep the 20 styles from overlapping I separate them by neckline (strapless, halter, one-shoulder) I separate them by waist placement (empire, standard, drop waist) I separate them by occasion (workwear, casual, event) I keep only one hero fabric story per drop for each occasion group How do neckline, waist placement, and hem length change the A-line effect
