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When the collar collapses, curls, or loses structure by mid-day, the entire look feels less intentionaleven if the rest of your outfit is dialed in

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This festive dress is perfect for weddings, balls and VIP events

We arent dependent upon the fourth quarter, and that makes for a unique year-round opportunity. And Hoffman notes customer acquisition costs are low (about $2.47 per new customer) because her desire to find the perfect dress is strong

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