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Georgina Ripley, principal curator of modern and contemporary design at National Museums Scotland, said: The dress is incredibly significant for its own merit anyway, but for our exhibition its really pivotal because we are opening the exhibition with the idea that this is kind of the birth of the little black dress

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Avoid full-length designs if you can or at least ones that hang on the floor and opt for a lightweight fabric that will not only maintain privacy while letting in sunlight but will also dry quicker in case they do get damp

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By monitoring the use of the phrase "white and gold" on Twitter, it's possible to get a rough idea of how the conversation developed