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Successful branded content often comes down to chemistry and a compelling relationship between the brand and the story on the screen

As you will probably remember, overnight, tens of millions of people had begun to discuss the colour of a dress - as seen in one particular online picture, it seemed to have almost magical qualities

If the outfit belongs at a wedding, scale it back

Pearl Satin: Versailles Luminescence Mirrors of Elegance As elegant as the Hall of Mirrors, this pearl satin creation captures and reflects light with sophisticated grace

If its all too random, you can ask someone in the companys HR department for advice or higher-ups on what business casual clothing best represents the companys brand or, better yet, what is totally unacceptable