Joico Colorful Anti-Fade Shampoo 300ml Redken Ruby Red opens with blackcurrant

Ruby Red opens with blackcurrant and pink pepper — that tart

use after cleansing but before serums

Doesn't pull dry

tenacious enough that reapplication mid-afternoon is optional

The kind of thing people notice when they're already close

Joico Colorful Anti-Fade Shampoo 300ml Redken Ruby Red opens with blackcurrantThe shampoo for colour treated hair that's tired of fading. Joico's formula keeps the dye where it's supposed to be in the hair, not down the drain by using a gentler pH and antioxidants that shield against oxidation. 300ml bottle, works on everything from a fresh tint to box bleach. Daily use won't strip; lather is light and the rinse is clean. Good for anyone who's invested in colour and wants it to last past the first three washes.