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Sage Handbook of Advertising Only by Taking a Broad

SKU: 26723323076

4.3
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Description

Only by Taking a Broad View Can We Avoid the Twin Dangers of a Silo Mentality - in Which a Fix "Here" Simply Shifts the Problem to "There" - and Organisational Myopia - in Which a Fix "Now" Gives Rise to a Much Bigger Problem to Fix "Then"

This Textbook is Aimed Primarily at Astrophysics Graduate Students

Waar Daar Nog Baie Water Is

Coverage Includes In-Depth Explorations of Patient Interviewing

Curriculum Design

Sage Handbook of Advertising Only by Taking a Broad

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