Being Young the Entries Are Generously Illustrated

the Entries Are Generously Illustrated With Useful Figures and Diagrams

Stratton Finds Himself Doing Penance at Mi16

Ramadan Attempts to Set the Record Straight

Taking an Integrative Approach

in an Entertaining Two-Hour Read You'll Learn * the New Definition of Brand * the Five Essential Disciplines of Brand-Building * How Branding is Changing the Dynamics of Competition * the Three Most Powerful Questions to Ask About Any Brand * Why Collaboration is the Key to Brand-Building * How Design Determines a Customer's Experience * How to Test Brand Concepts Quickly and Cheaply * the Importance of Managing Brands From the Inside * 220-Word Brand Glossary

Being Young the Entries Are Generously Illustrated