task and loose end somewhere to go — so your head has room to actually think
not a flimsy notebook that falls apart by week two
and a habit of trying to do everything at once
Psychologist Dr Gail Matthews found that people who wrote their goals down were significantly more likely to achieve them than people who kept them in their head — the widely-cited figure from her research is 42% more likely
built to sit on your desk all year
Could Do Pad task and loose end somewhereThe Could Do Pad is built for people who have a million thoughts, big ambition, and a habit of trying to do everything at once. A6, 180 pages of 110gsm ivory, FSC certified, in a soft vegan leather cover small enough for any bag, made to be used, not saved for best. Cognitive scientists call it offloading: your working memory has a hard limit on what it can hold at once, and every open thought you're not writing down is still costing you capacity. The