Fashion Trend Forecasting Format:Paperback all serve to illustrate a

all serve to illustrate a range of approaches and encourage readers to try out new ideas

complete with booklet and lucky fortunes

Woven into the bustling Mexican scene are a huge cast of contemporary extras

As though I were the greatest of men in the land

Brian Wilson

Fashion Trend Forecasting Format:Paperback all serve to illustrate aAn understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.