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The West Mids Crewneck is an instant classic - featuring psychedelic lettering inspired by Birmingham's musical past
and intuition
with typefaces sampled from the album sleeves of their favourite bands
Cover and innards printed on a Heidelberg Speedmaster CD 102S six-color printing press
themes and cultural references
The FVS Atlas 2021 The West Mids Crewneck isThe FVS Atlas: Flexible Visual Systems from (Almost) All Over the World explores the growing role of adaptable, system based identity design in contemporary branding. Building on the ideas introduced in Dr Martin Lorenzs influential Flexible Visual Systems The Design Manual for Contemporary Visual Identities, this follow up volume expands the conversation with practical examples, fresh perspectives and insights from more than 100 leading designers
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