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the First Half of the Book Demonstrates That the Law is an Overwhelmingly Linguistic Institution
Interviewed Herbert Beckhard and Many of the Original Clients
George Wallace
and Everyone Mistakes You for the Tooth Fairy
in an Entertaining Two-Hour Read You'll Learn * the New Definition of Brand * the Five Essential Disciplines of Brand-Building * How Branding is Changing the Dynamics of Competition * the Three Most Powerful Questions to Ask About Any Brand * Why Collaboration is the Key to Brand-Building * How Design Determines a Customer's Experience * How to Test Brand Concepts Quickly and Cheaply * the Importance of Managing Brands From the Inside * 220-Word Brand Glossary
Bible Otjiherer the First Half of the
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