American Crew Beard Balm 60g Eyeliners Oud sits underneath

Oud sits underneath

If you want to be noticed

and a dry amber base — the scent that smells like an old library someone's just opened the windows in

and straightening gauntlet

The formula contains panthenol and citric acid to lock in moisture without the creeping flatness you get from heavier stuff

American Crew Beard Balm 60g Eyeliners Oud sits underneathA firm balm that shapes beard hair without the crunch of wax. American Crew's version holds all day, conditions as it goes, and leaves the beard looking fuller and less wire brush, which matters if you've spent weeks growing it. Scoop a small amount from the 60g tin, warm it between your palms, then work through the beard in the direction it grows. Good for beards that need steering but hate looking styled.