With an ability that rewards you for drawing cards while hes exerted, if youre good enough at drawing cards (and many cards in Into the Inklands let you draw extra cards), you could scale a lot of lore really quickly
With the potential to add both +1/+1 counters and even trample to a wide variety of creatures, you can get a lot more out of weaker creatures with the right setup
With ward, Prince John cant be chosen for other cards unless they are challenging them, letting him safely watch the battles go on while not participating in them
Its worth noting that Ursula, Deceiver of All is also available as a Legendary Rare card, but even in its non-Enchanted form, the average asking price is still in the region of $50
END STEP So, thats my take on the Counter Blitz Commander deck