As a sealed product from Ravensburger and Disney Lorcana, the booster box is intended for both gameplay enhancement and longterm collection potential, with sealed market demand that has grown since its print runs
If you pay one mana, they only need to reveal one land until they stop milling
This also ensures that players will have the resources available to activate Belle & Beast Certain as the Sun's Appreciative Audience ability, which lets players ready all of their other characters for a mere six Ink, though they won't be able to Quest for the rest of the turn
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Most famously, Collector Boosters feature the colored versions of the Traveling Chocobo cards, the iconic bird mounts from FF, each trading for a couple thousand dollars