You walk on Main Street, U.S.A., and youre transported
If you build a big token board in a single turn, you can immediately tap it down for a big mana boost
By then, gaining life was acknowledged to be a pretty meh effect, and the notion of exchanging life for resources was really starting to take off
Obviously, the color had a huge inherent disadvantage, both in Limited (where it only existed in 1 out of the 3 packs) and Constructed (where it would have fewer cards than the other colors and no dual lands), so we looked at this as a chance to print and/or reprint powerful cards that would excite people and give them a reason to try it out
With new and classic artwork of beloved Disney characters depicted on each card, there's more than one reason for players to fill their decks with their favorites