It applies more pressure and trades up in combat more effectively
You choose the name of a nonland card revealed this way

$12.44 Wishlist Details Color: Red Card Text: "Korlag carefully prepared to try the new 'am bush' strategy he'd heard about." -*The Ogre's Revenge* Rarity: M Cost: 3R Card Type: Enchantment Artist: Shafer Brown Name: Sneak Attack Finish: Regular Card Number: 0050 Set Name: Wilds of Eldraine: Enchanting Tales Related Products Dark Tutelage Wilds of Eldraine: Enchanting Tales NM-Mint, English NM-Mint, English 7 In Stock NM-Mint, English, 7 In Stock Hatching Plans Wilds of Eldraine: Enchanting Tales NM-Mint, English NM-Mint, English 8 In Stock NM-Mint, English, 8 In Stock Dragon Mantle Wilds of Eldraine: Enchanting Tales NM-Mint, English NM-Mint, English 4 In Stock NM-Mint, English, 4 In Stock Leyline of Sanctity Wilds of Eldraine: Enchanting Tales NM-Mint, English NM-Mint, English 2 In Stock NM-Mint, English, 2 In Stock Leyline of Anticipation Wilds of Eldraine: Enchanting Tales NM-Mint, English NM-Mint, English 1 In Stock NM-Mint, English, 1 In Stock Leyline of Lightning Wilds of Eldraine: Enchanting Tales NM-Mint, English NM-Mint, English 2 In Stock NM-Mint, English, 2 In Stock Vampiric Rites - Foil Wilds of Eldraine: Enchanting Tales NM-Mint, English NM-Mint, English 2 In Stock NM-Mint, English, 2 In Stock Intangible Virtue Wilds of Eldraine: Enchanting Tales NM-Mint, English NM-Mint, English 6 In Stock NM-Mint, English, 6 In Stock

Holo Rares dont always make it to the top of the lists of most valuable cards, but perhaps Mega Evolution will see them becoming much more sought after
If the #1 card below cost another mana, it wouldn't make the top spot