The tactic is named after the video games move Gust, which will swap out Pokemon
What youre gifting is a card, sure, but in Commander, that gift comes with an unspoken (or spoken, depending on your attitude) promise attached to it: that your back will get scratched later, too
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Its always a bad feeling when my turn 2 Ravager gets killed by Lightning Bolt and I didnt even come close to having enough artifacts to keep it around (and even if I did, Id probably lose my entire board)
Your ETB effects should always be striving to advance your position in the game through drawing cards, putting more cards into play, taking away your opponents cards, countering your opponents removal spells, or some combination of the above